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Role: Editor

  • Protected: Abdollah Nafisi editorial

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  • the Sloane Club Engagement Campaign

    1. Engagement Reel

    2. Promoted Reel

    3. Elevation Campaign

    4. Re-engagement reel

    • 1. Engagement Reel

    • 2. Promoted Reel

    • 3. Elevation Campaign

    • 4. Re-engagement reel

    the Sloane Club Engagement Campaign

    Raft Creative Promotional, Social Content
    • Editor

    Creating engagement reels to capture the ethos of a place

    The Sloane Club in London is a private members club that was founded by women for women before opening up to men in the 70s. They have undertaken a major overhaul – fully renovating the club, building extensions, rebranding and rethinking.

    I was tasked to create social edits that introduce the club, atmosphere and quality of offering without giving too much away. Films were delivered in 5:4 and portrait formats.

    1. Engagement Reel

    2. Promoted Reel

    3. Elevation Campaign

    4. Re-engagement reel

  • Protected: Dionne mcculloCh – my hole and corner

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  • Heal somerset

    Heal somerset

    Heal Rewilding Promotional, Website Content
    • Camera/dp
    • Director
    • Editor
    • Producer

    Heal somerset re-wilding

    Heal Somerset is the first site for nature charity, Heal Rewilding. It spans 460 acres and is part of a mission to create biodiversity across the UK.

    This film gives a brief overview of who they are, what they do and why.

  • Bloom Gin Badminton Horse Trials

    Pavillion Reel

    Yasmin Ingham Reel

    Gin Cart Reel

    • Pavillion Reel

    • Yasmin Ingham Reel

    • Gin Cart Reel

    Bloom Gin Badminton Horse Trials

    Quintessential Brands Brand Film, Event, Social Content
    • Camera/dp
    • Director
    • Editor
    • Photographer

    New Brand Event filmmaking

    Bloom Gin is a super premium quality gin that have just undergone a full rebrand. New bottle, new contents, new look. As sponsors of the Badminton Horse Trials 2025, they tasked me with filming, editing and delivering three reels in two days; alongside photography.

    The challenge was to capture brand-aligned footage at scale and in a very short period of time so as to edit and deliver the same day. The reels focused on three core aspects – The Bloom Gin Pavillion, The Bloom Gin Carts and their hosted event with World Champion Yasmin Ingham.

    Pavillion Reel

    Yasmin Ingham Reel

    Gin Cart Reel

    Bloom Bottle

    Cocktail 1

    Cocktail 2

  • Tony Sandels Mirrors

    Sloane Club Mirrors

    Creating Bespoke Mirrors

    • Sloane Club Mirrors

    • Creating Bespoke Mirrors

    Tony Sandels Mirrors

    Raft Creative Social Content
    • Editor

    Showcasing the people behind the hospitality

    The Sloane Club wanted to feature some of the craftspeople who had worked on their new renovated club. Tony Sandels is a father and son business who create bespoke hand-made antiqued mirrors.

    For this project they had to invent a way to create a distressed gold mirror. These films feature the work they did for the Sloane Club as well as a look at what they do more generally.

    Sloane Club Mirrors

    Creating bespoke mirrors

  • The Edge of now

    The Edge of now

    Documentary
    • Camera/dp
    • Director
    • Editor

    Documentary about sculptor Joel Parkes

    I made this film in collaboration with photographer, David Ryle. Not wanting to follow the well-trodden formula for artist films, we focused instead on a poetic narrative that gets to the nebula of what Joel is all about.

    The narrative discusses the blending of time, place, forces and nature that led me to take a less conventional editing approach – treating the narrative like poetic prose and mixing day and night and process – in a manner you wouldn’t ordinarily.

    Credits

    A David Ryle production

    Made by David Ryle and Robert Hindle

    Camera and Edit by Robert Hindle

    Music by David Morgan

    Featuring Joel Parkes

    Other versions

    For his own purposes, Joel needed a shorter version that also showed his process in a linear fashion and so I created an alternate ‘corporate’ edit alongside a short ‘Excerpt’ film for showcasing.

    ‘Corporate’ cutdown linear version

    Excerpt for showcasing

  • Allyson Mcdermott wallpaper

    Allyson Wallpaper Artist

    Working with the Sloane Club

    • Allyson Wallpaper Artist

    • Working with the Sloane Club

    Allyson Mcdermott wallpaper

    Raft Creative Social Content
    • Editor

    Showcasing the people behind the hospitality

    Allyson Mcdermott is an extraordinary wallpaper designer and maker, mixing modern and traditional techniques. With a background in restoration, she analyses historic wall coverings, identifies how they made the inks and the papers and can recreate them.

    She was asked by the Sloane Club to create a bespoke wallpaper for their ‘Helena’s room’. Princess Helena was a founder of the club but was also a founding member of the Royal School of Needlework – something that brought a lot of therapy to shellshocked soldiers after the first world war; and so Allyson sets of on a task to honour this in the wallpaper design.

    Allyson Wallpaper Artist

    Allyson Wallpaper Artist

  • Nik Ramage Documentary

    Nik Ramage Documentary

    Hole and Corner Documentary
    • Camera/dp
    • Editor

    A short documentary capturing the space of an artist

    Hole & Corner celebrate creativity and craftmanship. I was asked to shoot and later edit this film for their editorial. It features Nik Ramage, a mechanical sculpture who makes machines that capture the imagination but have no obviously useful purpose. The story was a focus on the space he inhabits where his artistic expression comes to life.

  • land rover test shoot

    land rover test shoot

    Promotional
    • Camera/dp
    • Director
    • Editor

    Capturing a natural feel

    To make a film showcasing a family interacting with a Land Rover Defender that balances production values against real-life. With audiences connecting more with the authentic and genuine, the goal was to achieve brand value without the gloss.